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About the Brand

The L’Oreal Paris Brand Division of L’Oreal Indonesia, is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass.

L’Oreal Paris is a truly global beauty brand with many internationally renowned products. For most, the name “L’Oreal” is immediately evocative of the brand’s signature phrase, “Because I’m Worth It” – The concept behind the legendary advertising campaign for the hair color launch in 1973. Today, it represents the essence of the L’Oreal Paris brand as whole, a spirit which is about helping every Indonesian Woman embrace her unique beauty while reinforcing her innate sense of self-worth.

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